Kicking off a big week for Marvel, the second trailer for Captain Marvel debuted during halftime of Monday Night Football. (The long-awaited first look at “Avengers” 4 is expected to debut Wednesday morning during Good Morning America.) ESPN was likely grateful for some corporate synergy to draw viewers to the broadcast who probably weren’t interested in watching the Eagles play the Redskins.
It’s often interesting to compare the first and second trailers for a blockbuster movie marketing campaign, and see what the intention is toward the audience. As we saw back in September, the first Captain Marvel trailer was more of an introduction to Carol Danvers (Brie Larson) and her abilities, emphasizing showy points like the story taking place in the 1990s and younger versions of characters like Nick Fury and Phil Coulson.
With the intro now out of the way, this latest trailer focuses more on the story. The Skrulls and Kree are alien races at war, and the conflict has made its way to Earth.